Christina1200’s Weblog

Once Elliott had created the presentation we had to present it to the class in order to gain feed back , to see how successful the class thought our ideas would be.

• A woman is in a dull area of London, she stares down into some water, the camera pans down and as it pans back up a cross fade allows us to change location to the countryside where the woman is free and she spins round in happiness. A voice over plays that says, ‘release yourself’

This idea was not popular because it looked like the type of thing that should be filmed in spring time , when the sun is shining and the trees have all their leaves , however as we have to film during the autumn/winter we would not be able to create the effect that would be needed for this type of advert.

• A male  chases a girl through a meadow, he has stolen her perfume and as he teases her she chases him, he then disappears so she looks around for him, he then jumps out of no where and they fall to the ground playfully, there is then a caption screen of the perfume bottle

This idea did not recieve much attention, therefore we did not discuss it in depth and gain peoples views on the idea. Bearing this in mind we decided to discard this idea.

• A man and woman appear to be searching in London, this is shown through a series of parallel editing, they then find each other on a bridge and there is instant chemistry. This idea could potentially be filmed in black and white.

This idea seemed to be on of the favorites among the class, and our class mate even suggested that we could call the perfumes ‘lost’ and ‘found’ one for men and one for women. We thought that this suggestion was a positive one therefore we knew that this would be a definite possibility for our final decision.

• A man and woman are on a bed and appear to be engaging in a play fight, the woman then reaches out for a perfume bottle, this is either on the bed or in a draw she then sprays it on her chest which he smells in a sexual manner.

This idea also recived alot of attention, our class mates said as long as it was conducted tastfully , and we used actors of an appropriate age then it could be a successful advert. Despite this the group is torn between this idea myself and Amber do not think that it will be a good idea as it will be difficult to find actors of the right age and an appropriate location, whereas Kim and Elliott think it will be a good idea as they would be able to use a lot of creative camera angles, and convey a typical style perfume advert.

• In a light airy room with the window open and a netted curtain blowing in the breeze a woman sits at a mirror applying her make up and perfume, a man emerges from behind her and kisses her on the cheek . The name of this perfume would be Bisous as in french it means a kiss and it goes with the femine feel to the advert.

This idea was the biggest success with the class , they said it was simple and sophisitcated. Therefore we said that this would definatley be one of our final choices for the TV advert.

• A male comes out of the shower into a bedroom with just a towel on he goes to the mirror and applies the cologne a voice over then sounds- ‘Bare by Patteli, because you don’t need to wear anything else’.

The class said that this advert was also another good idea with a very catchy slogan, however someone did suggest that it was similar to a chocolate advert , and the group wanted to create something that wasn’t identical to another type of advert, so therefore we did not want to choose this option.

We knew that we wanted to go with the idea with the woman inside a light airy room , however we were torn between the man and woman running around London idea , and the man and woman inside the bedroom idea. We knew that the group would have to discuss the pro’s and con’s of each idea an then decide what one to choose from there.

We also discussed the idea of the web pop-up and the radio with them. We decided that we would do a competition style pop-up and we would also relate this to the radio advert where radio listeners could win a trip on behalf of the ‘Patelli’ brand

With this myself and Kim will begin to research into perfume adverts aimed at men and women over 21. We decided that we would look at three adverts each, looking at mise-en-scene, sound and lighting in each of the advert. To gain insight in to what these adverts contain and what conventions they follow. This will also allow us to obtain ideas of what we want to incorperate into our adverts.

Elliott is going to begin creating mock ups for his web pop up and begin research into methods of how to create a web pop up and this research can be found on;

www.elliottbasselliottbasselliottbass.wordpress.com

Amber will begin research into the radio advert , what the style of script is and how to sell a product with out any images and this can be found on;

ambermediaharlow.wordpress.com

Considering  that we may be  be filming in London Kim began to research into seeking permission from the Borough councils  she found  that it should be fine to film if we are only using hand held equipment and in a group smaller than 5 . However it also notified us that we may be asked to stop by the police, which could potentially interrupt our filming schedule and ultimatley delay the process of our coursework. therefore if we choose to film in London, we now know that  it would be best that we inform the council. 

Kim also found a website that tells us all the information we need to know for the rules of filming in london, included in this is a list of numbers and email address at which we can contact them to ask for permission.

http://www.filmlondon.org.uk/content.asp?CategoryID=1151#bfs

Street filming and public properties

The website states that:

“There are no laws to prevent anyone filming on public streets, however it is an offence to cause an obstruction or to place materials on the highway without an appropriate licence. In theory a small crew (5 people or fewer) using a handheld or tripod camera should be able to film on the street without obtaining permission, however legislation in this area is open to interpretation and if the Local Authority is not aware that you will be filming in the area there is a chance that you may be asked to stop.”