Today Elliott had another exam , however i did not continue with the editing as we knew that was Elliott’s job and he wanted some input. So bearing this in mind , Myself and Kim began to start the pre production for the radio advert and the webpop up , this was beacuse Amber was ill therefore unable to take part in the lesson.
Firstly we researched how to create a perfect radio advert using these websites :
http://www.ehow.com/how_2002075_write-radio-ad.html
http://www.ehow.com/how_2182432_write-successful-radio-ad.html
http://www.ehow.com/how_2125778_do-radio-ad.html
http://www.ehow.com/how_2125778_do-radio-ad.html
We came up with some ideas based on this information , which is as follows
- Entice our audience with a question and persuasive language
- The advert should either be 15,30 or 60 seconds long
- The voice on the advert should be warm and friendly
- The contact information must be repeated twice
- Must Have an audience for our radio advert ( we decided to aim it at our target audience for our perfume which is 21-25, either females , or couples)
- We must have a time that we want the advert to be aired ( we decided 8-10 am and 5-7pm , this was because it targets the rush hour periods, and when our target audience are on their way to work)
- We then had to decide a Location for our radio , which we decided would be Essex and Herts as if we aimed at an audience in London , the trip might not be as exciting as they live in the city.
Then we looked at music that we could have on the advert, we knew that we wanted to sound of the city the emulate the London Atmosphere so we found some free sound effects off of www.shockwave-sound.com. This would be played on top of the instrumental version of Adele- Hometown Glory , which is on our Lost and Found advert to keep the continuity
We then w started to create a draft script , on Amber request , which is as following:
[noise of the city- horns/ hustle bustle
voice and music simultaneously]:
would you like to win a weekend stay in London for you and one of your friends, with £1000 spending money?
Well you can, with Lost and Found the new fragrances by Patteli, all you need to do is answer this question: ‘Which famous London monument has just celebrated its tenth birthday?
a. The London Eye
b. Big Ben
c. Canary Wharf [repeat all answers]
If you think you know the answer call this number 0208 554 877, thats 0208 554 877, calls will be charged at standard network rate, calls from mobiles vary, please ask bill payers permission before calling,standard terms and conditions apply
For more information visit our website www.cakeradio.com all entrances must be made by midnight 17th march 2010 Good Luck !
We will then show our ideas to Amber so she can give her approval and final say , and state whether she wants any changes to be made.
We then started to create a few mock- up ideas of the web pop-up stating what we wanted to include in it such as
- What websites it will pop-up on eg, Clothing sites , Social Networking sites
- Sound-A perfume spritz
- What photos we will use-Lauren Flicking her hair- be posing behind the tree
- What the pop-up will be advertising-offering a free sample
We also discussed what the advert should d look like, we decided to have the name of the perfume at the top of the pop-up with a medium close up shot f the actor , that we will take from our Lost and Found advert. The pop up will then have a hyper link saying ‘free sample’ and a picture of the bottle at the bottom of the screen. We will then pass this these ideas onto Elliott so that he can give his approval.
