Archive for September, 2009

With the types of advert we had decided to create , we thought it would be a good idea to look at similar perfumes adverts , that would aim at the same target audience. In this case we thought are target audience would be males and females aged between 21 and 25 that are high class and sophisiticated.

First i found the advert for the Calvin Klein perfume ‘CK in2u’. I thought it would be a wise idea to see how a joint male and female perfume advert is portrayed, considering the fact that one of the ideas we have chosen to film for our adverts contains both a male and a femal version of perfume.

The advert is based on the idea of a chase between the couple, which is reniforced with the lyrics of music playing over the advert. The establisihing shot of the advert shows the man looking down from a ladder on to the pavement , in which he sees the girl he desires. It then goes on to him meeting her on the pavement , in which they then engage in a chase for eachother , in what looks like a derilict building. Once there is a close-up of the two together , we can see that they a dressed in similar casual clothing , which suggests that they are equal to eachother and that they both want the same thing. As the chase continues we can see that the woman is teasing the man as she pulls him closer , then pushes him away and moves up the building in the lift , we then get reaction shots of both her and the man as he then follows her up the building but has to take the stairs , this shows that he is not giving up and is determined to get the girl. This again is reinforced by the repetitive lyrics and pace of the music. At the end of the advert we can see that they finally end the chase and embrace for a kiss , at the same point there are no longer any lyrics in the song suggesting that they have now got each other. Whilst this is happening there is a voice over on the advert that says ‘ CK in to you , one for him , one for her’.

The advert has an almost sepia looking lighting to it ,to make it appear as if its only natural sunlight shining through the derelict building, this implies that their lust is natural. In addition this type of lighting gives the advert a more gritty and intense feel to highlight the chemistry between them.

With this advert it is very apparent that they have gone with the idea that ‘sex sells’. They are trying to portray to the audience that if you buy these scents that what happened in the advert , may ultimatley happen to you, and the fact that there is a male and female version makes it all the more appealing , the idea that you can have ‘matching’ scents. I also noticed that with this advert the theme and style of the advert goes very much with the name of the perfume, which can be said for many other perfume advert. Bearing this in mind , this will definatley be something we have to consider when making our adverts and naming our perfume.

The Next advert i thought i would look at is the new ‘Boss orange’ fragrance by hugo boss

Immeadiatley we see that brand name of the perfume placed on top of the image of the perfume bottle before we get into the main body of the advert. We are then presented with Sienna Miller dancing, pulling funny faces and basically having fun. We see sienna throughout the advert being playful, a lot of the time with the perfume bottle in her hand, and the several different faces she pulls flow nicely with the use of crossfades. The lighting in the room seems quite orange and bright to co-incide with the name of the perfume. The perfume then begins to end with a voice over saying ‘ Boss orange , the new fragrance, wear it with passion’. It then ends with the image of the brand name on top of the perfume bottle again and Sienna Miller pulling yet another playful , funny face. Over the top of the advert is music to reinforce the playful , upbeat and exciting style of the advert.

The advert suggests does not use the idea that ‘sex sells’, it uses the idea that sophisticated women know how to let loose and have fun and be childish. The reason i was attracted to the advert is that it uses a lot of bright lighting and and movement , i thought that we might be able to apply this concept to our second choice of advert (where a woman is sitting in a bright and airy room.)

The final advert , we thought would be a perfect on to look at as it is very similar to the ‘lost and found’ idea we had chosen to create.

The advert begins with the woman walking behind the man whilst he reads a newspaper, the man notices the woman and he follows her round the city , they are almost playing a game of hide and seek, to demonstrate this we see many wide angle shots of the man running down stairs, we also see many low angle of the man , this makes him look poweful, however it also makes him look lost. We then see a woman appear from behind a building , the man then chases her again, until they meet on the waterside and embrace in a hug, where the women then chages into a flock of butterflies.

The lighting is very dark and almost looks midnight blue, this suggests the intensity between the couple. The sad piano music playing over the top also gives the idea of romance, but also highlights the man’s despairing look, and how he can never have this untagible lady.

As myself and Kim both look at Perfume adverts we decided to come up with a list of conventions that we found in a typical perfume advert.

  • There is either really bright lighting which gives it a fresh feel or dark setting which gives the perfume a powerful and mysterious
  • blonde females are used in black and white adverts as their hair creates more of a contrast
  • Men tend to have dark hair, we belived this is because it makes them appear more bold and the streotypical ‘ideal man’
  • Most of the adverts appear to tell a story , which allows the audience to step inside another reality for 30 seconds 
  • The perfume is mostly displayed by a caption screen and voice over at the end of the advert
  • The advert is usually between 30 seconds and a minute 
  • The cuts they mainly use are smooth quick cuts between each frame, creating a flow to the advert which is easy to follow 
  • Most adverts display some form of sexual chemistry between the actors this supports the theory that sex sells in adverts
  • There is a range of camera angles mainly using the medium close up or long shot to show the location and setting, and using close ups to display chemistry between the actors
  • The music is used to create an ambiance for the advert and compliments the advert with the type of story they are trying to tell, for exemple the ‘Eternity Moment’ uses sophisticated romantic music which builds with the story, the CKin2u and XX and XY uses playful music but also shows the chemistry between the actors this music plays throughout.

We decided when anaylsing these adverts and the results that we came up with, we will be able to apply these conventions to the two adverts we need to produce. We now know how long we need to make our advert and what the appearence of our actors should be, for example if we want to do an advert in black and white our model should be blonde. We know that the male should most likely be brunette and they both should have smart sophisticated clothes on


Although we have each been delegated a certain area to research , we thoiught that it would be a good idea , to each conduct just a little bit of research on the element that is not our specific area , in order to understand the workings of each element we will be creating.

Web-Pop up:

A pop-up window is a a type of window that appears on top of (over) the browser window of a Web site that a user has visited. In contrast to a pop-under ad, which appears behind (in back of) the browser window, a pop-up is more obtrusive as it covers other windows, particularly the window that the user is trying to read. There are five types of web pop ups , these are;Pop over which is an animated graphic, Hover ads these  can get round pop up blockers, Banner ads are normally an animation with sound and a pop under which opens underneath your current browser. These Pop-ups ads are used extensively in advertising on the Web, though advertising is not the only application for pop-up windows.

Although pop-up windows have been overused, they can be an effective way to display help information for web-based applications, , in this case it will allow us to theortically advertise our perfume online , so that online users will be persuaded to buy our product.



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Film Distribution

A film distributor is an independent or subsidiary company,and maybe sometimes  an individual, which acts as the final link between the film production company and the film exhibitor to ensure the placement of the producer’s film on the exhibitor’s screen. In Film, the term “distribution” refers to the marketing and circulation of movies in cinemas and for home viewing such as on DVD , TV and download

Films from the 1950’s:

Godzilla (1954)

The film made originally in japan grossed $2.25 million on its Japanese release, When released out into north America it received a further $412,520. It was well received in the cinema gained a lot of money for the time. While successful and  became Japan’s most famous films. A sequel was rushed into production. In America, the film was picked up and called Godzilla King of the Monsters. In America, it was also more successful than anticipated.

Godzilla both the American and Japanese Version can be found on VHS has also been transferred on to DVD, and is also avaliable for download.

Films from the 1960’s:

Batman (1966)

The film was in released on VHS in 1985 by playhouse video  and in 1994 by fox video. On August 21, 2001 this film was released on DVD; it was re-released July 1, 2008 on DVD and on Blu-ray for the 42nd anniversary of the film’s release and to take advantage of The Dark Knight’s release on July 18. The Blu-ray added several features in addition to those found on the original DVD, however the 2008 DVD is identical to the 2001 release (except for the disk artwork) with no additional special features.

Film’s In the 1980’s:

Dirty Dancing 1987

The film grossed $213,954,274

Many magazine wrote reviews such as “it’s tired and relentlessly predictable story of love between kids from different backgrounds.” Despite the criticism from the media, many audiences flocked to see the film and said it was a film they would definatley watch again.Within seven months of release, it had brought in $63 million, and boosted attendance in dance classes across America. It was one of the highest-grossing films of 1987, earning $170 million worldwide.It was the number one video rental of 1988, and became the first film to sell a million copies on video. When the film was re-released in 1997, ten years after its original release.and videos were still selling at the rate of over 40,000 per month. And in 2005, it was selling a million DVDs per year, with over 10 million copies sold as of 2007.

The film can also be found on the internet on sites such as I tunes and alo can be found on illegal sites for download.

  • (won) Academy Award for Best Original Song, 1987
  • Golden Globe Awards, 1988[27]
    • (won) Best Original Song[28]
    • (nominated) Best Motion Picture – Comedy/Musical
    • (nominated) Best Performance by an Actor in a Motion Picture – Comedy/Musical
    • (nominated) Best Performance by an Actress in a Motion Picture – Comedy/Musical
  • Grammy Awards, 1988
    • (won) Best Pop Performance by a Duo[29]
    • (nominated) Best Song written for a Motion Picture, Television or Other Visual Media[28]
  • Three installments of the American Film Institute’s AFI 100 Years… series:
    • 2002, AFI’s 100 Years… 100 Passions, #93
    • 2004, AFI’s 100 Years… 100 Songs, #86 with the Academy Award-winning song “(I’ve Had) The Time of My Life”
    • 2005, AFI’s 100 Years… 100 Movie Quotes, #98 for Johnny’s famous line “Nobody puts Baby in a corner”

Films in the 1990’s:

Toy Story (1995)

It earned $361,958,736 in the box office. The film placed first in the weekend’s box office with $29,140,617.

The film was greatly received by Both Children and Adults everywhere , and gained many successful reviews from film critics everywhere.

It received many awards and award nominations the academy and BAFTA awards.

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Once Elliott had created the presentation we had to present it to the class in order to gain feed back , to see how successful the class thought our ideas would be.

  • A woman is in a dull area of London, she stares down into some water, the camera pans down and as it pans back up a cross fade allows us to change location to the countryside where the woman is free and she spins round in happiness. A voice over plays that says, ‘release yourself’

This idea was not popular because it looked like the type of thing that should be filmed in spring time , when the sun is shining and the trees have all their leaves , however as we have to film during the autumn/winter we would not be able to create the effect that would be needed for this type of advert.

  • A male  chases a girl through a meadow, he has stolen her perfume and as he teases her she chases him, he then disappears so she looks around for him, he then jumps out of no where and they fall to the ground playfully, there is then a caption screen of the perfume bottle

This idea did not recieve much attention, therefore we did not discuss it in depth and gain peoples views on the idea. Bearing this in mind we decided to discard this idea.

  • A man and woman appear to be searching in London, this is shown through a series of parallel editing, they then find each other on a bridge and there is instant chemistry. This idea could potentially be filmed in black and white.

This idea seemed to be on of the favorites among the class, and our class mate even suggested that we could call the perfumes ‘lost’ and ‘found’ one for men and one for women. We thought that this suggestion was a positive one therefore we knew that this would be a definite possibility for our final decision.

  • A man and woman are on a bed and appear to be engaging in a play fight, the woman then reaches out for a perfume bottle, this is either on the bed or in a draw she then sprays it on her chest which he smells in a sexual manner.

This idea also recived alot of attention, our class mates said as long as it was conducted tastfully , and we used actors of an appropriate age then it could be a successful advert. Despite this the group is torn between this idea myself and Amber do not think that it will be a good idea as it will be difficult to find actors of the right age and an appropriate location, whereas Kim and Elliott think it will be a good idea as they would be able to use a lot of creative camera angles, and convey a typical style perfume advert.

  • In a light airy room with the window open and a netted curtain blowing in the breeze a woman sits at a mirror applying her make up and perfume, a man emerges from behind her and kisses her on the cheek . The name of this perfume would be Bisous as in french it means a kiss and it goes with the femine feel to the advert.

This idea was the biggest success with the class , they said it was simple and sophisitcated. Therefore we said that this would definatley be one of our final choices for the TV advert.

  • A male comes out of the shower into a bedroom with just a towel on he goes to the mirror and applies the cologne a voice over then sounds- ‘Bare by Patteli, because you don’t need to wear anything else’.

The class said that this advert was also another good idea with a very catchy slogan, however someone did suggest that it was similar to a chocolate advert , and the group wanted to create something that wasn’t identical to another type of advert, so therefore we did not want to choose this option.

We knew that we wanted to go with the idea with the woman inside a light airy room , however we were torn between the man and woman running around London idea , and the man and woman inside the bedroom idea. We knew that the group would have to discuss the pro’s and con’s of each idea an then decide what one to choose from there.

after some discussion we decided to go for the London advert and the bisous advert.

We also discussed the idea of the web pop-up and the radio with them. We decided that we would do a competition style pop-up and we would also relate this to the radio advert where radio listeners could win a trip on behalf of the ‘Patelli’ brand

With this myself and Kim will begin to research into perfume adverts aimed at men and women over 21. We decided that we would look at three adverts each, looking at mise-en-scene, sound and lighting in each of the advert. To gain insight in to what these adverts contain and what conventions they follow. This will also allow us to obtain ideas of what we want to incorperate into our adverts.

Elliott is going to begin creating mock ups for his web pop up and begin research into methods of how to create a web pop up and this research can be found on;


Amber will begin research into the radio advert , what the style of script is and how to sell a product with out any images and this can be found on;


Considering  that we may be  be filming in London Kim began to research into seeking permission from the Borough councils  she found  that it should be fine to film if we are only using hand held equipment and in a group smaller than 5 . However it also notified us that we may be asked to stop by the police, which could potentially interrupt our filming schedule and ultimatley delay the process of our coursework. therefore if we choose to film in London, we now know that  it would be best that we inform the council. 

Kim also found a website that tells us all the information we need to know for the rules of filming in london, included in this is a list of numbers and email address at which we can contact them to ask for permission.


Street filming and public properties

The website states that:

“There are no laws to prevent anyone filming on public streets, however it is an offence to cause an obstruction or to place materials on the highway without an appropriate licence. In theory a small crew (5 people or fewer) using a handheld or tripod camera should be able to film on the street without obtaining permission, however legislation in this area is open to interpretation and if the Local Authority is not aware that you will be filming in the area there is a chance that you may be asked to stop.”

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Before the summer break , my self and Kim had formed a group with Rosy O’donnell to begin our A2 advanced portfolio, however after the summer the group had to change. This was because after receiving her results , Rosy felt that she did not want to carry on with the subject anymore. In response to this myself and kim decided to join up with another coursework couple , Elliott and Amber whom which we could complete our advanced portfolio with. We believed that it would be a good idea to combine groups because we had worked with elliott before in our AS year , and felt that he would bring a lot of strengths to the group with his use of ICT skills ( for the web pop-up) and his experiance with Final cut pro. We also felt that Amber would make a good contribution to the group as last year she decided to choose the Print task  and therefore was quite experienced with Photoshop. In addition she also completed AS Film Studies , which meant she also has experience with using a camera working with sound and creating good lighting, which was one of our downfalls last year.

The change in our group meant that we also had to change the roles we had assigned to each person. Myself and Kim decided that it would be  good idea if we were in charge of the two TV adverts we have to film , this means that we will be in charge of researching items realted to TV adverts , and it also means that we will assign roles to everyone in the group  for pre production , production and post production. Amber will be in charge for the radio advert, therefore she will conduct the research for that and will again assign roles to everyone within the group. Elliott will also follow the same process , but instead for the web pop-up. This seemed to be the best idea , as it would save time  and allow the group to be in charge of one area of research , as well as being involved in each area of the coursework.

Before conducting our research we thought it would be good to start  thinking of potential creative ideas, so that we could conduct detailed research into the specific area we have chosen.We had already decided to name our perfume brand ‘Patelli’, in our initial group with rosy , when thinking of names for our perfume brand, Rosy decided to change my last name into a Perfume brand by adding an I  at the end , this sounded to us like a typical designer name , so we decided to stick to it.

We started with the TV advert first, we already had some  ideas on what we wanted it to include. The ideas we came up with were as following

Here are the ideas that we collectivley came up with as a group 

  • A woman is in a dull area of london, she stares down into some water, the camera pans down and as it pans back up a cross fade allows us to change location to the countryside where the woman is free and she spins round in happiness. A voice over plays that says, ‘release yourself’
  • A male  chases a girl through a meadow, he has stolen her perfume and as he teases her she chases him, he then disappears so she looks around for him, he then jumps out of no where and they fall to the ground playfully, there is then a caption screen of the perfume bottle
  • A man and woman appear to be searching in London, this is shown through a series of parallel editing, they then find each other on a bridge and there is instant chemistry. This idea could potentially be filmed in black and white.
  • A man and woman are on a bed and appear to be engaging in a play fight, the woman then reaches out for a perfume bottle, this is either on the bed or in a draw she then sprays it on her chest which he smells in a sexual manner.
  • In a light airy room with the window open and a netted curtain blowing in the breeze a woman sits at a mirror applying her make up and perfume, a man emerges from behind her and kisses her on the cheek . The name of this perfume would be Bisous as in french it means a kiss and it goes with the femine feel to the advert
  • A male comes out of the shower into a bedroom with just a towel on he goes to the mirror and applies the cologne a voice over then sounds- ‘Bare by Patteli, because you don’t need to wear anything else’.

We then began to discuss ideas on the Radio Ad, this one was more difficult to think about as it is rare to hear many radio adverts for perfume, so this meant that we had to use our own imaginations to come up with the following ideas :

  • A competition in association with the brand Patteli in order to launch the release of the perfume 
  • A commentary to the perfume
  • Music with a slogan

The web pop up proved was also a difficult idea as we knew we needed to keep our coursework consistant and keep with the same ideas as those of our tv adverts, we came up with the following:

  • Related to the perfume tv advert, e.g sounds and materials, such as a perfume spritz 
  • A competition with Patteli – similar to our radio advert 
  • Free sample
  • A share option featured

Elliott then put  these ideas into a power point so that we could share our ideas with our class mates and   get feedback and ideas of how to take our coursework into the best direction.


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Internet Timeline

ARPA (Advanced Research Projects Agency) goes online in December, connecting four major U.S. universities. Designed for research, education, and government organizations, it provides a communications network linking the country in the event that a military attack destroys conventional communications systems.

Electronic mail is introduced by Ray Tomlinson, a Cambridge, Mass., computer scientist. He uses the @ to distinguish between the sender’s name and network name in the email address.

Transmission Control Protocol/Internet Protocol (TCP/IP) is designed and in 1983 it becomes the standard for communicating between computers over the Internet. One of these protocols, FTP (File Transfer Protocol), allows users to log onto a remote computer, list the files on that computer, and download files from that computer.

Presidential candidate Jimmy Carter and running mate Walter Mondale use email to plan campaign events.
Queen Elizabeth sends her first email. She’s the first state leader to do so.

The word “Internet” is used for the first time.

Domain Name System (DNS) is established, with network addresses identified by extensions such as .com, .org, and .edu.
Writer William Gibson coins the term “cyberspace.”

Quantum Computer Services, which later changes its name to America Online, debuts. It offers email, electronic bulletin boards, news, and other information.

A virus called the Internet Worm temporarily shuts down about 10% of the world’s Internet servers.

The World (world.std.com) debuts as the first provider of dial-up Internet access for consumers.
Tim Berners-Lee of CERN (European Laboratory for Particle Physics) develops a new technique for distributing information on the Internet. He calls it the World Wide Web. The Web is based on hypertext, which permits the user to connect from one document to another at different sites on the Internet via hyperlinks (specially programmed words, phrases, buttons, or graphics). Unlike other Internet protocols, such as FTP and email, the Web is accessible through a graphical user interface.

The first effort to index the Internet is created by Peter Deutsch at McGill University in Montreal, who devises Archie, an archive of FTP sites.

Gopher, which provides point-and-click navigation, is created at the University of Minnesota and named after the school mascot. Gopher becomes the most popular interface for several years.
Another indexing system, WAIS (Wide Area Information Server), is developed by Brewster Kahle of Thinking Machines Corp.

Mosaic is developed by Marc Andreeson at the National Center for Supercomputing Applications (NCSA). It becomes the dominant navigating system for the World Wide Web, which at this time accounts for merely 1% of all Internet traffic.

The White House launches its website, www.whitehouse.gov.
Initial commerce sites are established and mass marketing campaigns are launched via email, introducing the term “spamming” to the Internet vocabulary.
Marc Andreessen and Jim Clark start Netscape Communications. They introduce the Navigator browser.

CompuServe, America Online, and Prodigy start providing dial-up Internet access.
Sun Microsystems releases the Internet programming language called Java.
The Vatican launches its own website, www.vatican.va.

Approximately 45 million people are using the Internet, with roughly 30 million of those in North America (United States and Canada), 9 million in Europe, and 6 million in Asia/Pacific (Australia, Japan, etc.). 43.2 million (44%) U.S. households own a personal computer, and 14 million of them are online.

On July 8, 1997, Internet traffic records are broken as the NASA website broadcasts images taken by Pathfinder on Mars. The broadcast generates 46 million hits in one day.
The term “weblog” is coined. It’s later shortened to “blog.”

Google opens its first office, in California.

College student Shawn Fanning invents Napster, a computer application that allows users to swap music over the Internet.
The number of Internet users worldwide reaches 150 million by the beginning of 1999. More than 50% are from the United States.
“E-commerce” becomes the new buzzword as Internet shopping rapidly spreads.
MySpace.com is launched.

To the chagrin of the Internet population, deviant computer programmers begin designing and circulating viruses with greater frequency. “Love Bug” and “Stages” are two examples of self-replicating viruses that send themselves to people listed in a computer user’s email address book. The heavy volume of email messages being sent and received forces many infected companies to temporarily shut down their clogged networks.
The Internet bubble bursts, as the fountain of investment capital dries up and the Nasdaq stock index plunges, causing the initial public offering (IPO) window to slam shut and many dotcoms to close their doors.
America Online buys Time Warner for $16 billion. It’s the biggest merger of all time.

Napster is dealt a potentially fatal blow when the 9th U.S. Circuit Court of Appeals in San Francisco rules that the company is violating copyright laws and orders it to stop distributing copyrighted music. The file-swapping company says it is developing a subscription-based service.
About 9.8 billion electronic messages are sent daily.
Wikipedia is created.

As of January, 58.5% of the U.S. population (164.14 million people) uses the Internet. Worldwide there are 544.2 million users.
The death knell tolls for Napster after a bankruptcy judge ruled in September that German media giant Bertelsmann cannot buy the assets of troubled Napster Inc. The ruling prompts Konrad Hilbers, Napster CEO, to resign and lay off his staff.

It’s estimated that Internet users illegally download about 2.6 billion music files each month.
Spam, unsolicited email, becomes a server-clogging menace. It accounts for about half of all emails. In December, President Bush signs the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act), which is intended to help individuals and businesses control the amount of unsolicited email they receive.
Apple Computer introduces Apple iTunes Music Store, which allows people to download songs for 99 cents each.
Spam, unsolicited email, becomes a server-clogging menace. It accounts for about half of all emails.
Apple Computer introduces Apple iTunes Music Store, which allows people to download songs for 99 cents each.

Internet Worm, called MyDoom or Novarg, spreads through Internet servers. About 1 in 12 email messages are infected.
Online spending reaches a record high—$117 billion in 2004, a 26% increase over 2003.

YouTube.com is launched.

There are more than 92 million websites online.

Legal online music downloads triple to 6.7 million downloads per week.
Colorado Rockies’ computer system crashes when it receives 8.5 million hits within the first 90 minutes of World Series ticket sales.
The online game, World of Warcraft, hits a milestone when it surpasses 9 million subscribers worldwide in July.

In a move to challenge Google’s dominance of search and advertising on the Internet, software giant Microsoft offers to buy Yahoo for $44.6 billion.
In a San Fransisco federal district court, Judge Jeffrey S. White orders the disabling of Wikileaks.org, a Web site that discloses confidential information. The case was brought by Julius Baer Bank and Trust, located in the Cayman Islands, after a disgruntled ex-employee allegedly provided Wikileaks with stolen documents that implicate the bank in asset hiding, money laundering, and tax evasion. Many web communities, who see the ruling as unconstitutional, publicized alternate addresses for the site and distributed bank documents through their own networks. In response, Judge White issues another order to stop the distribution of bank documents.
Microsoft is fined $1.3 billion by the European Commission for further abusing its dominant market position, and failing to comply to their 2004 judgment, which ordered Microsoft to give competitors information necessary to operate with Windows. Since 2004, Microsoft has been fined a total of $2.5 billion by the Commission for not adhering to their ruling.

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After having chosen our brief and revieced the deadlines for the coursework .  Kim , as she was producer, thought that it would be a good idea to create a list  ( that we could add to as more jobs came up) of what eacch task involved in the different stages , therefore we could allocate people in the group to carry out a specific task 

Here is the List Kim came up with 

Summer–> 27th October 09- RESEARCH

TV Advert

  • Theorists
  • Analyse  perfume adverts (mise-en-scene, lighting, sound, camera, editing, representation, location)
  • Perfume bottles
  • Audiences and the market (?)
  • Methods of creation/stages of creation
  • What forms need filling in
  • Research into potential locations (France)

Radio Advert:

  • Research into a radio station/recording studio
  • Listen to perfume adverts and note the techniques used and style they are presented
  • Representation
  • Audience
  • Method of creation (equipment needed etc.)
  • Advert length
  • What forms need filling in

Web Pop-up:

  • Method of creation (codes and programmes to use)
  • Audience
  • Where Pop-ups are found (history of pop-ups?)
  • Background/Basic knowledge
  • If forms need filling in
  • Research into the different types of pop-up

27th october–>10th November- PRE-PRODUCTION:

TV Advert:

  • Creation of perfume (bottle, slogan,type of image we want to portray)
  • Story boards
  • Scripts
  • Location scouting + scene shots
  • Casting actors/models
  • Mock up scenes
  • Booking location (if abroad- tickets)
  • Booking equipment (camera, mics, lights etc)
  • Book actors/models
  • Finding music
  • Filling in: personnal release, location release, risk assessment forms etc
  • Pre-visual/ rehearsal

Radio Advert:

  • Transcript
  • Casting (if needed)
  • Creation of narrative
  • Book location to record in
  • Book equipment (mic etc)
  • Draft/ rehersal of recording
  • Trip to radio station/recording studio?

Web Pop-up:

  • Equipment/program
  • Mock up- drawings
  • Slogan/Wording creation
  • Draft Pop-up
  • Scheduling time to create

10th November –> 9th February 2009- PRODUCTION:

TV Advert:

  • Film two TV adverts
  • Camera Shot lists
  • Someone needs to be in charge of: filming, lighting, sound, mise-en scene, continuity, caring for the actors and responsible for the equipment

Radio Advert:

  • Record a Radio advert

Web Pop-up:

  • Create a Web Pop-up

9th February –>9 March 2009- POST PRODUCTION

TV Advert:

  • Editing the footage
  • Adding sound tracks/Voice overs
  • Taking stills
  • Post production forms (editing list)
  • Publishing work (YouTube)
  • Feedback from peers

Radio Advert:

  • Editing
  • Post production forms (?)
  • Publish work
  • Feedback

Web Pop-up:

  • Test the pop-up
  • Publish work
  • Feedback

9th March –> 23 March 2009- EVALUATION:

All Items:

  • Evaluate each product (can relate to synergy)

We then decided to assign roles and tasks to each member of the  group, it has already been decided that Rosy is in charge of the TV adverts, therefore she will research them, i am in charge of the radio advert, so i will conduct  research into that aspect   and that kim is  in charge of the Pop-up so she will research that.

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