Archive for October, 2009

Before going to London and searching for possible locations we thought it would be a good idea to research possible locations on the internet so that we could save time when we go to London. This research can be found on


On the 5th November the group and i went to London to look at some of the Locations that Amber had researched on the internet. We first looked at areas at Westminster , such as the Millennium Eye, Houses of Parliament and St James park.To gain a more in depth idea of how each area could be used to its full potential.


We knew that these places were what we were looking for , for our perfume advert. We thought we could use the train station for the first shot as it requires a man walking out the train station. We also said that shots 6-10 we could use St James’ park as the advert requires a chase where the male and female hide between the trees.

We then went on to visit Buckingham Palace because as we wanted to use the water fountain and the steps that can be found outside the palace gates, in addition Kim had already incorporated these scenes into the storyboar for shots 10-15.


We also took some practice shots of what type of shots we were going to include in our perfume advert.


This shot would involve the female looking down at the male , as he looks around for her , unaware of where she is.


This shot would involve the man looking up at the woman as she looks away trying not to draw his attention.

While we were at the Palace Amber and Kim spoke the police to see what our filming rights where. The officer said that we would have to obtain a free permit in order to film. So to do this Amber emailed the office explaining what we intended to do, we are still awaiting a reply.


The office still have not replied , so Kim emailed them again , so that we could progress further with our coursework , as it might hinder our filming if we do not obtain this permit.


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In order for Kim to create the storyboards i need to write the narrative and script of the perfume advert , which Kim will use as a basis in which to draw each scene for our advert, such a mis-en-scene.


Advert Properties

We know that for the ‘bisous’ advert we will be potentially using my bedroom as it is white , plain and simple and has the layout that we are looking for , for the perfume advert.

Actors Needed

Male- Bruntte, tall, longish hair

Female- Blonde or brunette with long hair.


Net Curtains, bed sheets, fan, lights,dressing tables, perfume, make-up


Its morning , and a young female is getting ready  in her pure, white, fresh and airy room. The sun is shining as she sits at her dressing table, beside her open window. Her boyfriend enters the room, wearing his work clothes, while she is appling ‘bisous’ perfume to her neck. He goes to kiss her cheek  to say goodbye as he leaves for work, instead he smells her neck lovingly as he is attracted to this sweet smelling perfume. They both look in the mirror, starting at eachother and they smile.

Woman: [Sits at table , looks in the mirror, Apply Blusher and fondle hair]

Man: [Walks in to room , stares at woman , walks over to women]

Woman: [Applies perfume to neck ]

Man: [walks beside woman , leans in for a kiss , but smells neck instead]

Man and Woman: [Both Look in the mirror at a eachother]

‘Lost and Found’

Advert Properties

For ‘lost and found’ we need to location scout in London, we know what we would like to film in the wesminister area so that we can include famous london landmarks such as the big ben and the millenium eye.

Actors Needed

Male-Tall, brunette male

Female- Brunette with long hair

As well as creating narratives , the storyboards and brand name design and audition posters need to be created.


It’s the middle of london on a crisp autumn day. A Man is searching for his Love around the city. She is wandering lonely around London, looking lost and heartbroken. As the man is searching , he keeps missing her as she walks by and he arrives only seconds later in the same place. Finally, as he picks up the pace of his search they meet on a bridge by the river where they embrace for a kiss, where there is instant chemistry.

Man: [Walks out of train station, takes off sun glasses]

Woman: [Knocks into man]

Man: [stares in shock at woman]

Woman: [she looks back and smiles at him]

Man: [chases woman into a busy crowd]

They end up in St James’ park.

Woman: [walks in between the trees]

Man: [Looks out behind a tree , but woman is not there ]

Chase Continues , the end up in Buckingham Palace.

Woman: [sits on fountain gazing]

Man: [notices woman , attempts over to her]

Woman: [woman runs up the stairs]

Man: [Looks up at woman]

Woman: [Looks down at man, there is eye contact]

They both run away again, where they meet up on a bridge.

Man: [Grabs woman, pulls her closer]

Woman: [Stairs into mans eyes , they embrace for a kiss]





The story boards can be found on www.kimriw.wordpress.com

The storyboards have been created with the help of the narrative i have created, kim and amber will go over the storyboard as amber is the camera woman, therefore she can discuss what type of shots she would like to use, in order to convey the meaning of the story.

The potential Brand name design and audition posters can be found on www.elliottbasselliottbasselliottbass.wordpress.com

Elliott has experimented and creating perfume bottle labels , thinking about font , colours and background using photo shop. This has been done with the help of the rest of the group we have discussed and expressed our views on what should  be the right type of font for each perfume we should use and what colours we think would suit the theme and style of our perfume.

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We already had a pretty good idea of the type of audiences we where looking for , this would be sophisticated woman and men between the ages of 21 and 25 however i thought it would be a good idea too look at the types of perfume aimed at this market and what type of people within this market would wear it.

When researching perfume audiences i found several perfumes that where aimed at a similar type of market

The website states that “Valentino Rock ‘n Rose is a modern, stylish, feminine fragrance inspired by a new generation of young Valentino women. She is a modern woman, who combines a Rock ‘n Roll attitude with elegance and style. She is a Rose on the outside and a Rocker on the inside, innocent yet provocative.”

Looking at the advert i can draw the same conclusions as it describes above , i can also see why it is aimed at this type of market, its young looking but slightly gritty and riskeé therefore it would be too much to aim it at a younger or older audience, naming the 21-25 age group the perfect market for this type of perfume.

Similarly the advert below as a dark and glamourous atmosphere;

The website states “DKNY Delicious Night evokes the electric rush of possibility and intoxicating energy of a night in New York City. It is an exciting, seductive fragrance and much too delicious to resist.”

The idea states that its for women who want to keep up with the energy of new york, considering in American you must be 21 to enjoy the night life , again this sort of age group is perfect for the style of advert we want to create.

Considering these perfumes each had a description of the type of women they wanted to wear their perfumes , we thought we would do the same in order to help us develop the ideas for our adverts even further.

Found: This man is a confident, striking and self assured man, he is playful and assertive, he knows how to get what he wants.

Lost: This woman is a sauve woman of the world, however lives a hetic life so tends to neglect the romantic side of life, however she is still searching for her soulmate.

In addition looking at what Charles O’neill says about adverts , we would like the audience to think that if they buy this perfume ‘ The scent will attract make you irresistable , and people will search all over to find you and the scent’ hence why we are using a chase in our advert.

Bisous: This woman is feminine and fresh, she is enchanting and innocent.

Again relating this to charles O’neil, we want the audience to think that ‘with this perfume , life will be romantic and elegant’

We were also told that it would be a good idea to look at pricing for the perfume, as it related to our target audience, and whether that age group would be able to afford different priced perfumes, Elliott decided that he wanted to look this up and this information can be found on



So far we have one potential choice of music for Bisous, this is ‘Bird Song Intro’ by Florence + the Machine, Kim found this song and we all agreed that it suited the atmosphere we wanted to conjure up for this advert as its calming , feminine and light , which is they idea we want to convey in our perfume advert .However there is one slight problem in order to follow the rules of the brief we must use un-copyrighted music unless we ge permission from the artist and/or acknowledge them.

In response to this Kim began to look into who the record company for Florence + the machine by looking on the website http://florenceandthemachine.net/ and found out the record company is Universal Island Records http://www.islandrecords.co.uk. When looking at the website Kim thought it would be good to email Universal records , however she found that the record company were owned by ‘The Creative Coporation’ therefore we would have to email this company . Kim found their email address and we are planning on sending them and email requesting use of the track in our advert , if they reject us, we will still use the track but we will acknowledge Florence and Island Records.

Although we know what song we want to use for the Bisous advert , we still need to find music for the Lost and Found advert. So i thought it would be a good idea to search the internet for songs to use in our advert.

When researching we thought that the advert would suit a song with out lyrics, knowing this i found a sight that provides the backing track for many popular songs.


Searching the sites we have found a possible list of songs we could use. I am considering these songs depending on the pace of the advert, and how we edit it. If we have a fast paced advert the song should be more upbeat , but if we have a slow advert. Similar to the Ghost advert that can be found in my Research into adverts blog, we would use a slow song

  • Hometown Glory -Adele
  • The scientist-Coldplay
  • You’ve got the love (XX remix) – Florence and the machine
  • Two People -Jean Jaques
  • Girl in the Fire- Pendulam

How To Photograph Glass

The lighting is the most important aspect to consider when taking photo’s of perfume bottles. With this use must use a very dark backround or a very light background. When taking photographs of glass you also have to consider shadows and reflection , if a round bottle is used , this is minimised however if a complexly designed bottle is used then shadows and reflections are increased . The best way to solve this problem is to use natural light and no camera flashes. It says that using a lightbox is useful as it helps you control how the lighting surrounds the bottle

The best way to shoot the bottle is at an angle were the text ( preferbly the text should be writtin in black as this is more noticable) can be seen and the rest of the bottle is visible as well as good positioning for eliminating shadows.

If you don’t have good lighting or just-right angles, the color of the perfume bottle will be off. We Make sure that the color of the bottle and the fragrance inside the bottle are as close as you can get them, if not on spot.

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We had a group meeting where our teacher told us although it was a good idea to research our own aspects of the package we chose to make, it meant that the group was not really working together as not everyone knew about all the research and ideas that was going on ,taking this advice we decided it to apply roles for the production of the adverts these were as following:

Producer: Kim, in this role she must be in charge of booking equipment, ensuring that all forms are filled in before beggining production, that the actors know when they are required, she will also have to check the weather forecast so that we know its a ’safe’ day to film in order to stick to continuity.

Camera Woman: Amber, She will be in charge of all filming and making sure everything looks right, she will also say whether the lighting is right .

Director: Me, i will make sure that the story boards are followed and that the actors are positioned correctly for each shot, according to what the story boards say, i will also be in charge of telling actors how to convey themselves within the scene and checking that continuity is adheared to throughout filming.

Editor/Sound: Elliott, he will edit the final product and finding the sound for it, also if we need to record any sound within the shoot he will record it for us, however this will be unlikely.

We also assigned role for the Pre-Production and these were as follows:

Designing the Brand and Posters (Font, label style etc.)- Elliott

Designing/finding the perfume bottle- Amber

Casting: Group

Location Scouting: Group

Writing the narrative/script: Me

Creating the story boards: Kim

 Filling in forms e.g personal release and health and safety: Kim

Photographing the perfume bottles/location/actors: Me

Finding Music:Elliott

Although we have assigned ourselves these specific roles, we know that will require the opinion and help of the other group members considering that there is only 4 of us within the group, for example we will all need to agree upon the photos that i take of the perfume bottle , and what one to use in our advert, when Kim create the story boards she will need to consult Amber’s on what camera angles she wants to use in addition we will all have to agree on the music that we want in our advert , despite the fact that Elliott is in charge of looking for it.

We also knew that we needed to do more research into perfumes, so we decided to split the research even more between the group.

Researching how to pictures of glass ( for when i take photos of the perfume bottle) –Me
Sex used in advertising – Elliott
Smells of perfume, Rules regarding Filming in London – Kim
Generally how to improve advert making ability – Amber

Elliott has also created a budget sheet that analyses how much in total we will have to spend on creating the advert which can be found on his blog.

Audience and Music will be researched by all , because we felt that we could all have a big input in this section , when finding diffierent examples of music and looking at what types of perfumes are aimed at who etc.


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Smart Targets

In order to finish our coursework we have to set ourselves SMART targets that will help us along with the production, these should be specific, measurable. achievable, realistic and time specific.

Specific – Decide task from G324 advanced portfolio

Measurable – Required to be finished before progression is made.

Agreed-up – It must be done in order to progress onto coursework.

Realistic – We are capable of completing this task.

Time specific – Within lesson


Specific-Create the product that we want to advertise and give it a brand name

Measurable-The product will be created and a brand name will be given to it

Agreed upon- Its achievable because we need to do it in order to meet the assignment brief

Realistic-We have all the resources we need to design and create a product

Time specific- This will be done between the week


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